HRDF HRD Corp Claimable Google Analytics 4 (GA4) Full Training Modules – 2 Days Training

DURATION

Two days (14 hours)

INTRODUCTION

This program focuses on equipping business owners / working professionals with Google Analytics 4 fundamentals to make sound analysis of the website traffic.

OBJECTIVES

• Learn about key differences between Universal Analytics (GA3) and Google Analytics 4
• Able to do a complete setup of Google Analytics 4
• Understand Google Analytics 4 dashboard for better analytic task execution.
• Set up custom reports for better analysis.WHO SHOULD ATTEND?

• Online business owners who would like to know how to track and analysis their website traffic
• Digital marketers who would like to upskill themselves in the area of Google Analytics.OUTLINE1. About Google Analytics 4
  2. GA3 vs GA4
  3. GA4 Complete Setup
  4. GA4 Dashboard Walkthrough 5. GA4 Events

  6. Explorations & Analysis
  6. Analysis – Measure What Matters 7. GA4 Limitations

  TRAINING METHODOLOGY

• Group and individual exercises (Google Padlet)

• Discussions and feedbacks